Kunming, where natural landscape and humanistic landscape meet, with an average annual temperature of 16.5 ℃, a pleasant climate and blooming regularly flowers, was ranked third in the 2017 World Spring City Top 60.
At present, Kunming is making every effort to build a world-renowned tourist city, international tourism distribution center and destination. Closely centered the requirements of “internationalization, high-end, specialization and informatization”, the transformation and upgrading of tourism industry should be launched in an all-round way.
“Looking for Kunming people all over the world” oversea influencer trip shoot activity in Kunming is the highlight of international marketing of Kunming tourism. The entire event team is composed of well-known overseas travel media influencers and a professional photography and filming team. The in-depth tour, experiential tours, quality tours and a series of filming activities of Kunming’s panorama have comprehensively and hierarchically demonstrated the beautiful scenery of Kunming International Travel Destination and the beautiful environment of global tourism to the overseas tourists.
The event lasted three months from preparation to promotion. Eight influencers traveled for seven days in Kunming and traveled to 11 scenic areas in Kunming. About 138 spots were visited. The average daily walking steps was 20,000 and the journey was over 70 km. Boom from the Philippines, Yuki from Malaysia, TJ from the United States(Chinese American), Barbara from Germany, Derek and Kodak from the United States, Poda and Ksyusha from Ukraine. They live in different countries, have different cultural backgrounds and have traveled around the world. Despite all these, they harvested surprise in Kunming.
The influencers started their journey from the Green Lake. In the warm winter, the seagull danced to welcome the guests. Yunnan Military Academy, a famous modern military school built to strengthen border control shined with golden light. Golden ginkgo avenue in Yunnan University, greatly show the winter climate natural advantages in Kunming.
As the world heritage of natural heritage, the Stone Forest is known as “the best in the world wonders,” This huge natural stone art treasure house is at your own imagination. Jiu Xiang caves claims the world wonder with singular, powerful and spectacular karst landscape. They can stop overseas influencers from wandering. With pine and cypress all over the mountains, Golden Temple, is China’s largest and most complete of the pure copper cast palace where the influencers enjoyed watching and experiencing Yunnan intangible cultural heritage – Dian opera. On Jiaozi snow-capped mountains they enjoyed the whole roasted sheep. Towering cliffs, clouded blue sky and the mountains make beautiful scenery.
The Grand Park, which displays “the longest couplet in the world” and concentrates the ancient history of Kunming and the history and culture of modern gardens, is a vivid development history of gardens in Kunming for more than 300 years. Yunnan Nationalities Village shows the customs of 26 ethnic groups in Yunnan. The influencers and ethnic minorities sang and danced together, experiencing a different exoticism. Take the cable car to overlook the Dian Lake or ascend the Xi Mountain Dragon Gate to experience the thrilling steep rock culture tour. In order to better present the beauty of Kunming, Kunming Dian Lake Fengxiang General Aviation in Haigeng Park specifically arranged helicopter experience for the influencers, allowing them to enjoy the vast beauty of Dian Lake.
Kunming is rich in geothermal resources, and hot spring water is rich in minerals with temperature remains at 38 degrees -42 degrees throughout the year. Have a relaxing time at hot springs in winter is great for the body. The trip chose the Qicai ancient city of Yunnan and Kunming Bailian Hotel. The Qicai ancient city of Yunnan is located in Jinning, the birthplace of Yunnan culture. Today’s ancient Dian city not only greatly demonstrates the splendid ancient Yunnan civilization, but also has Yunnan mineral geothermal spring water from 2,500 meters underground, a total of 57 hot springs, 73 eyes and 36 houses. It is a good place to go for health and vacation. Kunming Bailian Hotel is located in the beautiful Yangzonghai Lake. Here there are pure natural open-air garden hot spring, SPA pavilion, yoga studio, etc. It’s ideal for leisure and vacation.
The hotel the influencers stayed during the trip are the most representatives of the selection of Kunming boutique hotel. Each of them has a unique historical significance and humanistic feelings. Kunming Yingui Boutique Hotel, located in the area of Zhengyi Road has a history of over 100 years, and manages to keep the guest rooms quiet in a noisy neighbourhood. With humanities and history precipitated, the room number for each room is named after a famous old-style private bank or excha
nge shop in Yunnan history. Yunnan Kunming Hengzhu Garden Boutique Hotel, located along the ethnic village, originally presents the architectural style of “Xizhou Old Town” in Dali. In Kunming, you can experience the characteristics of Bai people’s residence and human feelings. Kunming Mengjing Wangyue Boutique Hotel is located between East and West Temple Towers. The building inherits the Xiaoya style in the Ming and Qing Dynasties. People are allowed to experience high quality service and still feel the daily life of the old Kunming here. Kunming Sofitel Hotel fully spread high-end, tasteful, international standard facilities and services from the French-style five-star International Hotel Chain.
Yunnan food blends the spicy features of Sichuan cuisine and local features, and forms Yunnan cuisine which gathers food features of ethnic groups in Yunnan. In this activity, Kunming local specialties are presented to international tourists, and feature snacks are also recommended. In Huixiang Xilou between the Green Lake and Yunnan Military Academy, Yunnan Rice Noodles and Crisp Stuffed Bun are representative food of old Kunming; Fresh Hot Pot provides fresh beef every day with dedication and originality. QBX inherits traditional hand-made tofu skills, and maintains the original taste of food to the maximum extent. Flower 17 is a romantic flower theme hot pot restaurant, and it has fresh flowers as ornaments, quality raw materials and the freshest materials transported by air to guarantee the most authentic and natural taste; In Yunnan provides dishes of ethnic groups, and every dish tells an old story about an ethnic group.
Food is the realest emotional bond of a city. Kunming food cultural features are effectively displayed to international tourists. Meanwhile, Spring City Kunming is also a capital of humanistic feelings. Tourists can listen to allegro in Nanqiang Street with cultural and historic feelings; experience the Chinese culture essence in Qianxun Mowen Zen Hotel; and have Kunming style cocktail in Dream Bar while enjoying night view of Kunming City.
During the filming of “Looking for Worldwide Travelers’ in Kunming/Overseas Traveling Photography” Activity, travelers and photographers recorded the beautiful scenes, blue sky, warm sunshine, classic tour routes, quality scenes, feature guesthouses, boutique hotels, and Yunnan cuisines with cameras. Meanwhile, in the perspective of international tourists, they intend to convey “Spring City, Flower City and Stunning Kunming” to the world, and display the “international style” of Kunming as a world tourist destination. The brand image and influence of Kunming in international tourism market is going to be gradually built up based on advertising in overseas media.
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